Embodied
Mind
Psychology
Embodied Mind Psychology & Integrative Therapies is a new integrative practice on the mid-north coast of NSW offering trauma-focused therapy using a range of therapeutic, holistic and integrative modalities (including EMDR, ego state therapy and body-based/somatic interventions). Dealing with the root cause of issues, their strategies are backed by research and bring about long-term healing.
ABOUT
Project
Details
We helped develop a brand strategy and new brand identity for the launch of Embodied Mind Psychology, offering ongoing marketing support and consultancy. By working closely with the client and gaining a deep understanding of the brand, we created an identity that set them apart in the industry. The process included audience and industry research, as well as articulating the brand story, personality, and tone of voice to ensure it resonated with both referring practitioners and potential clients—two distinct but equally important audiences.
Brand Strategy
Consulting
The Challenge
Connect with two distinct target audiences
Create a unique position in the psychology sector
Establish a professional yet approachable brand identity
Our Approach
Comprehensive audience and industry research
Brand strategy and identity development
Ongoing marketing support and consultancy
The Impact
Clear market differentiation
Strong resonance with both referring practitioners and clients
Cohesive brand story and personality
